The Purpose and Function of The Coach Approach, Inc. is to offer support services by coaches to individuals in the helping profession i.e.: social workers, ministers, nurses, teachers, etc. Executive Directors, Program Coordinators as well as front line staff can benefit from coaching services. The purpose is to aid these individuals either in their personal and/or professional life. Many employees that directly serve others can be characterized by difficult work environments, and long hours. High turnover rates, burnout and stress of these professionals led to the formation of The Coach Approach. Our hope is that individual coaching will provide significant support to help organizations retain key employees.
Coaching goals range from, supporting and encouraging staff, working with a board of directors, issues with work carrying over into home, or motivating and finding the joy in work that can be stressful. We also hope that individuals, with the help of a coach can continue to work in their helping professions in a more productive and positive manner.

-Marsha Crownover, Executive Director.
The Coach Approach has been designed to support and benefit those who have made the commitment to make a difference and to help others. We are designed to help keep and retain these very important individuals that have chosen a profession to make a difference in our world. It is our hope that through coaching, positive results will contribute to a more successful, productive individual and a better society for us all.
The Coaching services are free of charge to the nonprofits. The Coach Approach Inc. is a 501c3 nonprofit Agency.